privacy policy

Your privacy is important to tektrak. So we've developed a Privacy Policy that covers how we collect, use, disclose, transfer, and store your information. Please take a moment to familiarize yourself with our privacy practices and let us know if you have any questions.

IT IS OUR PLEDGE THAT, EXCEPT AS EXPRESSLY PROVIDED BELOW, NO EMPLOYEES OF TEKTRAK, OR ANYONE OTHER THAN THE USER, WILL IDENTIFY A PARTICULAR INDIVIDUAL CUSTOMER WITH A LOCATION OR LOCATION HISTORY AT ANY TIME.

Personal information is data that can be used to uniquely identify or contact a single person.

You may be asked to provide your personal information anytime you are in contact with tektrak or a tektrak affiliated company. tektrak and its affiliates may share this personal information with each other and use it consistent with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, content, and advertising.

Here are some examples of the types of personal information tektrak may collect and how we may use it.

• When you create an tektrak ID, register your products, purchase a product, download a software update, or participate in an online survey, we may collect a variety of information, including your name, mailing address, phone number, email address, contact preferences, and credit card information.

• The personal information we collect allows us to keep you posted on tektrak's latest product announcements, software updates, and upcoming events. It also helps us to improve our services, content, and advertising.
• We also use personal information to help us develop, deliver, and improve our products, services, content, and advertising.
• From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with tektrak, you may not opt out of receiving these communications.
• We may also use personal information for internal purposes such as auditing, data analysis, and research to improve tektrak's products, services, and customer communications.
• If you enter into a sweepstake, contest, or similar promotion we may use the information you provide to administer those programs.

We also collect non-personal information − data in a form that does not permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:

• We may collect information such as occupation, language, zip code, area code, unique device identifier, location, and the time zone where a tektrak product is used so that we can better understand customer behavior and improve our products, services, and advertising.
• We also may collect information regarding customer activities on our website, tektrak service, and from our other products and services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest. Aggregated data is considered non-personal information for the purposes of this Privacy Policy.

If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.

tektrak's website, online services, interactive applications, email messages, and advertisements may use "cookies" and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our website people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non-personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

tektrak and our partners also use cookies and other technologies to remember personal information when you use our website, services, and applications. Our goal in these cases is to make your experience with tektrak more convenient and personal. For example, knowing your first name lets us welcome you the next time you visit tektrak. Knowing your country and language − and if you are an educator, your school − helps us provide a customized and more useful experience. Knowing someone using your computer or device has shopped for a certain product or used a particular service helps us make our advertising and email communications more relevant to your interests. And knowing your contact information, product serial numbers, and information about your computer or device helps us register your products, personalize your operating system, set up your tektrak service, and provide you with better customer service.

As is true of most websites, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit pages, operating system, date/time stamp, and clickstream data.

We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, and to gather demographic information about our user base as a whole. tektrak may use this information in our marketing and advertising services.

In some of our email messages, we use a "click-through URL" linked to content on the tektrak website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.

Pixel tags enable us to send email messages in a format that customers can read. We may use this information to reduce or eliminate messages sent to customers.

At times, tektrak may make certain personal information available to strategic partners that work with tektrak to provide its products and services, or that help tektrak market its products and services to customers. Personal information will only be shared by tektrak to third parties in order to provide or improve our products and services; it will not be shared with third parties for their marketing purposes. Any third party with whom personal information is shared will be required to maintain such information in confidence and not use such information for any other purpose.

tektrak may share personal information with companies who provide services such as information processing, extending credit, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information and may be located wherever tektrak operates.

It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for tektrak to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.

We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.

tektrak takes precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction.

When you use some tektrak products, services, or applications or post on a tektrak forum, chat room, or social networking service, the personal information you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to submit in these instances. For example, if you list your name and email address in a forum posting, that information is public. Please take care when using these features.

tektrak makes it easy for you to keep your personal information accurate, complete, and up to date. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

You can help ensure that your contact information and preferences are accurate, complete, and up to date by logging in to your account at www.tektrak.com/account. For other personal information, we make good faith efforts to provide you with access so you can request that we correct the data if it is inaccurate or delete the data if tektrak is not required to retain it by law or for legitimate business purposes. We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. Access, correction, or deletion requests can be made to contact@tektrak.com.

We are a general audience Service, and do not direct any of our Service specifically at children under 13 years of age. We understand and are committed to respecting the sensitive nature of children’s privacy online. If we learn or have reason to suspect that a Service user is under age 13, we will promptly delete any Personal Information in that user’s account. If you are a parent concerned about your child’s Personal Information, you may request that we delete any such information by contacting us by email at contact@tektrak.com or by mail at TekTrak, Inc., 6009 Washington Boulevard, Culver City, California 90232.

To provide location-based services on tektrak products, tektrak and our partners and licensees may collect, use, and share precise location data, including the real-time geographic location of your tektrak equipped computer or device. This location data is collected anonymously in a form that does not personally identify you and is used by tektrak and our partners and licensees to provide and improve location-based products and services. For example, we may share geographic location with application providers when you opt in to their location services.

Some location-based services offered by tektrak, such as the tektrak "Locate Phone" feature, require your personal information for the feature to work.

tektrak websites, products, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties − for example, a third-party iPhone app. Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.

Information you provide may be transferred or accessed by entities around the world as described in this Privacy Policy. tektrak abides by the "safe harbor" framework set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information collected by organizations in the European Economic Area and Switzerland. Learn more about the U.S. Department of Commerce Safe Harbor Program

To make sure your personal information is secure, we communicate our privacy and security guidelines to tektrak employees and strictly enforce privacy safeguards within the company

We reserve the right, at any time and without notice, to add to, change, update, or modify this Privacy Policy, simply by posting such change, update, or modification on our website and without any other notice to you. Any such change, update, or modification will be effective immediately upon posting on the website.

tektrak

6009 Washington Blvd., Culver City, CA 90232

Telephone: (310) 836-7400

e-mail address: contact@tektrak.com